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Press Release
New York (March 3, 2009):This month, IN New York Magazine rolled out its brand-new, enhanced Web site, www.innewyork.com. The latest in a series of spring upgrades from publisher MVP/NY, www.innewyork.com is expected to become the leading online resource for New York City, the nation’s #1 travel destination, which attracted 47 million visitors in 2008.
Complementing its print sibling, the new site offers an ample arsenal of cutting-edge, up-to-the minute tools to optimize the New York travel experience. Extensive searchable listings allow visitors to “proximity search” by address or landmark and downloadable maps make getting there fast and stress free. A great Broadway show, Downtown attraction or Museum Mile destination paired with a nearby restaurant, boutique or art gallery—or even a restorative spa—is a single click away. Travelers will enjoy a monthly Internet travel show (Spotlight on NYC), an informative e-letter with in-the-know news and deals and interactive add-ons like dynamic mapping, photos & videos. On the go, visitors can log in via the smart phone-friendly mobile portal www.innewyork.com/mobile. Quick itinerary ideas from the new QG: NYC’s Official QuickGuide are integrated into the new site and available in both English and Spanish. A dedicated “concierge corner” supplies the city’s tourism ambassadors with the latest information.
IN New York’s Web re-launch comes amid an aggressive online initiative by MVP/NY and its parent, Morris Communications Company. “Today’s demanding travelers want the whole city in the palm of their hands—whether planning from a home computer, on their laptop at their hotel or out on the town with an iPhone. The new IN New York Web site implements tomorrow’s digital tools to give today’s visitors the ultimate New York experience,” says Editor-in-Chief Trisha McMahon. Not content to rest on her laurels, McMahon and her team are already working on further enhancements. Coming soon to www.innewyork.com: informative and entertaining editor blogs, special offers, late-breaking neighborhood news and contests.
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About MVP/NY:
Morris Visitor Publications New York (MVP/NY) is a division of Morris Communications Company. MVP/NY’s market-leading visitor publications include IN New York and Where® New York magazines, QG: NYC’s Official QuickGuide, Where Guestbook® New York and IN New York Maps. Reaching every segment of the visitor market—from leisure and family to business and luxury travel—MVP/NY products appear at more than 300 of New York’s most distinguished hotels, visitor centers and high-traffic attractions, private clubs and upscale corporate housing, and generate annual readership in excess of 30 million. For more information, log onto www.mvpny.net, MVP/NY’s comprehensive visitor’s Web site.
Media Contact:
Nikki Meseguer
MVP/NY
212.636.2760
Nikki Meseguer
MVP/NY
212.636.2760
NYC Travel Resource Site Re-Launches
New York (March 3, 2009):This month, IN New York Magazine rolled out its brand-new, enhanced Web site, www.innewyork.com. The latest in a series of spring upgrades from publisher MVP/NY, www.innewyork.com is expected to become the leading online resource for New York City, the nation’s #1 travel destination, which attracted 47 million visitors in 2008.
Complementing its print sibling, the new site offers an ample arsenal of cutting-edge, up-to-the minute tools to optimize the New York travel experience. Extensive searchable listings allow visitors to “proximity search” by address or landmark and downloadable maps make getting there fast and stress free. A great Broadway show, Downtown attraction or Museum Mile destination paired with a nearby restaurant, boutique or art gallery—or even a restorative spa—is a single click away. Travelers will enjoy a monthly Internet travel show (Spotlight on NYC), an informative e-letter with in-the-know news and deals and interactive add-ons like dynamic mapping, photos & videos. On the go, visitors can log in via the smart phone-friendly mobile portal www.innewyork.com/mobile. Quick itinerary ideas from the new QG: NYC’s Official QuickGuide are integrated into the new site and available in both English and Spanish. A dedicated “concierge corner” supplies the city’s tourism ambassadors with the latest information.
IN New York’s Web re-launch comes amid an aggressive online initiative by MVP/NY and its parent, Morris Communications Company. “Today’s demanding travelers want the whole city in the palm of their hands—whether planning from a home computer, on their laptop at their hotel or out on the town with an iPhone. The new IN New York Web site implements tomorrow’s digital tools to give today’s visitors the ultimate New York experience,” says Editor-in-Chief Trisha McMahon. Not content to rest on her laurels, McMahon and her team are already working on further enhancements. Coming soon to www.innewyork.com: informative and entertaining editor blogs, special offers, late-breaking neighborhood news and contests.
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Download PDF version of this press release. You wil need a PDF reader to view it. Download the free PDF Reader now!About MVP/NY:
Morris Visitor Publications New York (MVP/NY) is a division of Morris Communications Company. MVP/NY’s market-leading visitor publications include IN New York and Where® New York magazines, QG: NYC’s Official QuickGuide, Where Guestbook® New York and IN New York Maps. Reaching every segment of the visitor market—from leisure and family to business and luxury travel—MVP/NY products appear at more than 300 of New York’s most distinguished hotels, visitor centers and high-traffic attractions, private clubs and upscale corporate housing, and generate annual readership in excess of 30 million. For more information, log onto www.mvpny.net, MVP/NY’s comprehensive visitor’s Web site.
© 2010 MVP/NY: A Multimedia Publishing Division of Morris Communications Company. All Rights Reserved.