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Press Release
New York (March 9, 2009): MVP/NY, the leading multimedia provider of New York City information, has forged a major “nautical” partnership with Harbor Experience Companies to become the Official Tour and Travel Partner for New York Water Taxi. MVP/NY’s portfolio of travel products, including IN New York and Where New York magazines, QG: NYC’s Official QuickGuide and IN New York Map, will appear on all 11 Water Taxi vessels. This valuable new distribution “vehicle” boosts MVP/NY’s profile with local readers from all five boroughs and Tri-State Area visitors.
Water Taxi’s fleet, including the recently acquired Circle Line Downtown, has selected MVP/NY as its exclusive onboard content provider. MVP/NY’s monthly magazines, itinerary guide and map will be available not only to thousands of seaborne sightseers on Water Taxis and Zephyr, but also to local passengers on commuter boats and the IKEA Express shuttle, as well as sunbathers at Water Taxi Beach in Long Island City. MVP/NY will also receive prominent placement on all New York Water Taxi promotional materials, boat signage and on the back of every printed ticket. MVP/NY President/Publisher Merrie L. Davis, who has been hailing her “favorite yellow water cab” for years, now hails the key relationship with one of New York’s major means of travel and transportation. “Our publications have gone ‘amphibious.’ By land or by sea, we’re everywhere in NYC. This exclusive partnership is a win-win for both of us: MVP/NY gains a strong foothold with New York’s large local seafaring community while expanding its presence with travelers. New York Water Taxi is receiving a great amenity for its passengers and beachgoers.” By extending the reach of MVP/NY’s publications, “We’re now able to help locals, as well as visitors, get the most out of New York City,” says Editor-in-Chief Trisha S. McMahon. “I’m delighted that New York Water Taxi passengers can now use IN New York and Where New York, our monthly magazines, to find in-depth information on shopping, entertainment, art, museums and fine dining. Our QG: NYC’s Official QuickGuide helps them plan their entire day before they disembark. And with the IN New York Map, they’ll know exactly how to get wherever they’re going.”
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About MVP/NY:
Morris Visitor Publications New York (MVP/NY) is a division of Morris Communications Company. MVP/NY’s market-leading visitor publications include IN New York and Where® New York magazines, QG: NYC’s Official QuickGuide, Where Guestbook® New York and IN New York Maps. Reaching every segment of the visitor market—from leisure and family to business and luxury travel—MVP/NY products appear at more than 300 of New York’s most distinguished hotels, visitor centers and high-traffic attractions, private clubs and upscale corporate housing, and generate annual readership in excess of 30 million. For more information, log onto www.mvpny.net, MVP/NY’s comprehensive visitor’s Web site.
Media Contact:
Nikki Meseguer
MVP/NY
212.636.2760
Nikki Meseguer
MVP/NY
212.636.2760
New York Water Taxi Taps MVP/NY as Exclusive Content Provider
New York (March 9, 2009): MVP/NY, the leading multimedia provider of New York City information, has forged a major “nautical” partnership with Harbor Experience Companies to become the Official Tour and Travel Partner for New York Water Taxi. MVP/NY’s portfolio of travel products, including IN New York and Where New York magazines, QG: NYC’s Official QuickGuide and IN New York Map, will appear on all 11 Water Taxi vessels. This valuable new distribution “vehicle” boosts MVP/NY’s profile with local readers from all five boroughs and Tri-State Area visitors.
Water Taxi’s fleet, including the recently acquired Circle Line Downtown, has selected MVP/NY as its exclusive onboard content provider. MVP/NY’s monthly magazines, itinerary guide and map will be available not only to thousands of seaborne sightseers on Water Taxis and Zephyr, but also to local passengers on commuter boats and the IKEA Express shuttle, as well as sunbathers at Water Taxi Beach in Long Island City. MVP/NY will also receive prominent placement on all New York Water Taxi promotional materials, boat signage and on the back of every printed ticket. MVP/NY President/Publisher Merrie L. Davis, who has been hailing her “favorite yellow water cab” for years, now hails the key relationship with one of New York’s major means of travel and transportation. “Our publications have gone ‘amphibious.’ By land or by sea, we’re everywhere in NYC. This exclusive partnership is a win-win for both of us: MVP/NY gains a strong foothold with New York’s large local seafaring community while expanding its presence with travelers. New York Water Taxi is receiving a great amenity for its passengers and beachgoers.” By extending the reach of MVP/NY’s publications, “We’re now able to help locals, as well as visitors, get the most out of New York City,” says Editor-in-Chief Trisha S. McMahon. “I’m delighted that New York Water Taxi passengers can now use IN New York and Where New York, our monthly magazines, to find in-depth information on shopping, entertainment, art, museums and fine dining. Our QG: NYC’s Official QuickGuide helps them plan their entire day before they disembark. And with the IN New York Map, they’ll know exactly how to get wherever they’re going.”
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Download PDF version of this press release. You wil need a PDF reader to view it. Download the free PDF Reader now!About MVP/NY:
Morris Visitor Publications New York (MVP/NY) is a division of Morris Communications Company. MVP/NY’s market-leading visitor publications include IN New York and Where® New York magazines, QG: NYC’s Official QuickGuide, Where Guestbook® New York and IN New York Maps. Reaching every segment of the visitor market—from leisure and family to business and luxury travel—MVP/NY products appear at more than 300 of New York’s most distinguished hotels, visitor centers and high-traffic attractions, private clubs and upscale corporate housing, and generate annual readership in excess of 30 million. For more information, log onto www.mvpny.net, MVP/NY’s comprehensive visitor’s Web site.
© 2010 MVP/NY: A Multimedia Publishing Division of Morris Communications Company. All Rights Reserved.